E-commerce platform migration, by revenue tier + SKUs
Migration costs (data, design, payment processor switch, tax-engine rewire) often exceed $20k. The right destination platform depends entirely on revenue tier and SKU count, not feature checklists.
The 4-option matrix
| Profile | Best fit | Why |
|---|---|---|
| Under $1M GMV / under 500 SKUs | Shopify Plus | Shopify Plus is the lowest-friction migration target for stores under $1M GMV who want enterprise features (checkout extensibility, B2B wholesale, scripts, automations) without an enterprise sales cycle. |
| $1M-$10M GMV / 500-5,000 SKUs | BigCommerce | BigCommerce wins for mid-market merchants with 500-5,000 SKUs, complex variant rules, B2B+B2C blends, and headless deployment plans. |
| $10M+ GMV / 5,000+ SKUs or B2B+B2C blend | Adobe Commerce | Adobe Commerce (Magento) is the platform for $10M+ GMV merchants with deep B2B requirements, multi-store global rollouts, or unusual catalog/pricing logic that can't fit Shopify Plus or BigCommerce. |
| Staying on WooCommerce — just need premium extensions | WooCommerce premium extensions | If your audit concludes 'don't migrate, just fix what we have,' the WooCommerce premium-extension marketplace covers the gaps that send most operators looking elsewhere: subscriptions, advanced shipping rules, tax engines, B2B price tiers, and one-page checkout. |
How matching works: we use your primary axis (above) to pick from one of 4 vendors. Budget, timeline, and experience tweak the explanation, not the recommendation. If your situation doesn't fit any of these cleanly, use the personal-recommendation form below — we'll route you manually.
FAQ
- Why only 4 options?
- Most "best of" lists pad to 10-15 vendors so they look comprehensive. We'd rather pick the 4 that actually cover the segment cleanly. If your case doesn't fit any of these, that's a signal to use the personal-recommendation form.
- Are these affiliate links?
- Yes — we earn a commission on signups, and that pays for keeping this tool maintained. The vendor pricing is identical whether you go direct or through our link.
- What if I want a different vendor?
- Tell us in the personal-recommendation form. We track which vendors get requested and rotate them in if the data supports it.
Prefer a personal recommendation?
Tell us your situation and we'll forward your details to the vendor you matched with above — they'll follow up with you directly. Same price either way; we earn a referral fee from the vendor only if you sign up. No bot, no spam, no quota. We earn a referral fee from the vendor only if you eventually sign up; you pay the same price either way.